Pronounced: (Fee-oh-reh-la). My pronouns are she/her/ella. I’m a freelance Art Director, Designer and Community Leader based in Toronto. 

I was born and raised in tiny El Salvador, but moved to Toronto to attend OCADU and have been living here ever since. Since graduating, I’ve worked at several Advertising and PR agencies.

I have a multidisciplinary approach to visual storytelling, combining strategic thinking with brand identity, digital design, and experiential marketing. My work spans traditional advertising, social campaigns, packaging design, and immersive event experiences.

I’m passionate about projects rooted in collaboration, culture, and community impact. I’m especially drawn to working on purpose-driven initiatives, cultural institutions and arts organizations, where I can leverage my design expertise and community-building experience to create meaningful pathways for artists and creative youth.